Marketing and advertising student passionate about creating strategies and crafting impactful campaigns. Strong analytical skills combined with creativity defines my approach. Always ready to overcome new obstacles and learn, I am committed to continuous improvement. Striving for excellence and perfection, I consistently hone my skills to secure admission to the prestigious HEC business school.
Marketing and advertising student passionate about creating strategies and crafting impactful campaigns. Strong analytical skills combined with creativity defines my approach. Always ready to overcome new obstacles and learn, I am committed to continuous improvement. Striving for excellence and perfection, I consistently hone my skills to secure admission to the prestigious HEC business school.
What I Believe In
Team Work
Strong teamwork fosters creativity and innovation, boosts motivation and improves performance.
Communication
Effective communication maximizes efficiency, streamlines decision making process and creates an energizing atmosphere within the team.
Time Management
Efficient time management helps prioritizing tasks and optimize productivity in order to achieve desired objectives.
“old keys won’t open new doors”
I believe that the world is constantly evolving, and we must evolve with it. We must always learn, move forward, meet new people, step out of our comfort zone to gain new keys in life that will later allow us to reach our goals, even if they are outside of our comfort zone. Every time I have the opportunity to participate in a competition organized by businesses or brands, I take it and try to learn and to do my best. Even if I don't win in the end, I will have learned about a market I was not familiar with before. I would have trained further in showcasing my skills, presenting my ideas to a jury. I would have developed my knowledge to better seize future opportunities when they arise.
My Resume
Profile
Passionate marketing
and advertising student
adept at crafting
engaging campaigns and
driving impactful
results.
Skills
Creative
Leadership
Teamwork
Time Management
Language
French
English
Arabic
EDUCATION
2022-Present
Bachelor of Marketing and advertising
Université Saint Joseph Expected Graduation Date: 2025
WORK EXPERIENCE
January 2024 - Present
Cleeck Peek
Social media manager at Agonista
Managed their social media presence
Created and executed a tailored content strategy
2007-2022
French Baccalaureate, Math & Biology
SSCC Sioufi
June - August 2023
C&F co.
Sales Internship
Discovered different selling techniques
Improved my communication skills
Learned how to recognize customer’s different persona.
EDUCATION
2022-Present
Bachelor of Marketing and advertising
Université Saint Joseph Expected Graduation Date: 2025
2007-2022
French Baccalaureate, Math & Biology
SSCC Sioufi
WORK EXPERIENCE
January 2024 - Present
Cleeck Peek
Social media manager at Agonista
Managed their social media presence
Created and executed a tailored content strategy
June - August 2023
C&F co.
Sales Internship
Discovered different selling techniques
Improved my communication skills
Learned how to recognize customer’s different persona.
CerTificates
December 2023
Inside LVMH
Developed my knowledge in the luxury industry
with a specialisation in creation and branding ,
retail and customer experience
April - May 2021
Anti-Corruption Tutorial, USJ
Learned how to recognize and prevent
corruption in the public sector.
April - May 2021
The New World of Luxury, The digital Marketing, Glion-Les Roches
Discovered the key characteristics of luxury and how the market is evolving.
March 2021
Leadership, USJ
Learned about the secrets of leadership:
how to be a leader, emotional intelligence
and leadership strategies
Discovered the key characteristics of luxury and how the market is evolving.
HOBBIES
Dance
VOLUNTEER EXPERIENCE
September 2016 - Present
Caracalla Dance School
Dancer at Caracalla Dance School
2016-2022
Community Service
Participated in a variety of missions to solicit donations and help elderly, children with disabilities and families in need.
March - June 2022
Masrah Al Nas
Created and executed a choreography
to complement the theme and
emotions of a theatrical production
named “Masrah Al Nas”
Piano
2014 - Present
Drawing
2010 - Present
August 2020
Beirut Explosion
Participated in disaster relief in areas severely affected by the explosion
Provided moral support to the victims and conducted in-person data collection.
HOBBIES
Dance
September 2016 - Present
Caracalla Dance School
Dancer at Caracalla Dance School
March - June 2022
Masrah Al Nas
Created and executed a choreography
to complement the theme and
emotions of a theatrical production
named “Masrah Al Nas”
Piano
2014 - Present
Drawing
2010 - Present
VOLUNTEER EXPERIENCE
2016-2022
Community Service
Participated in a variety of missions to solicit donations and help elderly, children with disabilities and families in need.
August 2020
Beirut Explosion
Participated in disaster relief in areas severely affected by the explosion
Provided moral support to the victims and conducted in-person data collection.
Skills
Creative
Throughout my university years, I demonstrated creativity in all my projects by thinking outside the box, notably for a brokerage company where I had the idea to create a CGI campaign.
Leadership
Working at Cleek Peek, I am responsible of creating content and surpervising the monthly shootings and ensure good harmony among the team members.
Teamwork
Being part of a dance school helped me develop my teamwork and creative vision and the importance of working together, being commited, as a team in order to bring a creative idea to life.
Time Management
I apply this skill in my everyday life as I always organize myself to balance between my hobbies, work, and university.
During this internship period at C&F, I had the opportunity to undertake various tasks. I worked as a beauty consultant, learned and applied the loyalty program, arranged new stands and products based on merchandising rules, participated in customer follow-ups, and also handled the online department by managing orders coming from the website and WhatsApp number. I even had the opportunity to participate in testing a new brand and attend trainings to better understand new products and provide more professional and precise advice to our clients. My internship allowed me to develop the skills learned at university but also to develop my personality as I worked with a team, learned how to communicate more effectively and solve problems.
In this report, we studied Garnier's micellar water by presenting the mother company L'Oréal, then the product: its strategy, marketing mix, identity, and evolution. We determined its SWOT analysis, its prism, its key success factors, studied its presence in the Lebanese market compared to its competitors, and finally proposed a product line extension.
The purpose of this report was to conduct a market study for the launch of a hot meal vending machine at the university. Initially, we conducted a desk research on the vending machine market to get to know our competitors, the available options and feasibility of the project. Then, we conducted a qualitative study among our target audience (USJ students). Following this, we proceeded with a quantitative study to determine the preferences of our target audience.
In this webinar, several themes were addressed: first, the discussion tackled the importance of showcasing the environmental and social commitments in the communication of luxury brands. Next, the luxury culture in China was analyzed, emphasizing the importance for brands not to overlook the strength of the luxury market in China. Lastly, the webinar discussed how luxury brands nowadays use innovations and technology, especially after the covid crisis.
Degrees
Volunteering
I started volunteering in 2016 with my school, we helped eldery, children with disabilities and families in need.
In august 2020, after the Beirut explosion I participated with arc en ciel in providing moral support to the victims and conducting in-person data collection.
Now, I’m creating content for Agonista: a coffeeshop that employs people with disabilities and down syndrome. I really enjoy the shootings at Agonista and use my mission of content creation to spread awareness and prove that everyone has the potential to succeed.